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How to write a marketing plan

To paraphrase Benjamin Franklin: “Fail to plan and you plan to fail”. This is the case in all aspects of life, not least when you’re starting your own business. Writing a marketing plan is an integral part of the business planning process. At the very least, it will help to consolidate your thoughts and set […]

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To what extent should one ‘speculate to accumulate’?

In advance of starting my new business, I spent the end of last year making preparations to ‘hit the ground running’ from January 1st. I bought a domain name and hosting for both email and website, commissioned a developer to build the website and branding and paid for some business cards and promotional leaflets to […]

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Networking … or not working?

Last week, in my quest to develop contacts and generate potential leads for my new business, I attended two networking events. I’ve done a lot of networking in my career – it was an important part of my last permanent job and I see it as an important part of my new business. In Herefordshire, […]

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Getting the word out ….

The first three working days of 2019 were quite productive. I got my new Twitter feed set up (@practicalpr) and also sorted out some marketing materials: business cards and leaflets ready for forthcoming events and networking. Having just left a company that had nearly 700 followers (and was constantly trying to increase that number) it […]

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Day one. A whole year ahead!

It’s 2 January – the first day of the new working year. Whereas I would usually be back at my office desk, tackling a full email box and a list of things to do, I am now working in my home office, putting into place the plans I’ve been developing over the past few months. […]

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