Don’t forget the fundamentals
25th February 2019
At a recent Hereford Business Referrals networking meeting we got talking about the 7 Ps of marketing. Often referred to as ‘the marketing mix’, they should be used as a fundamental part of your marketing strategy. For the uninitiated, the 7Ps refer to: Product Price Place Promotion Physical Evidence Process People Initially the marketing mix […]Read the full post
Don’t judge a book by its cover!
18th February 2019
I attended the #LoveDigital conference in Hereford last week, which was a fantastic free event for local businesses, hosted by the Marches Growth Hub. One comment got me thinking though, and has now become this blog – Don’t judge a book by its cover! The comment in question came from an older member of the […]Read the full post
Your personal brand. Who are you?
11th February 2019
What is a personal brand and how important is it? In last week’s blog I looked at developing a profile of your ‘ideal’ customer as a basis for targeting your marketing activities. It is almost certain, however, that none of us provide a product or service that is genuinely unique. So, how do you beat […]Read the full post
Targeting Jenny and Jason
4th February 2019
Understanding your target audience(s) is a fundamental part of any marketing strategy and plan. Without a target audience in mind, you will not sensibly be able to decide how, where and when to reach them. In order to target their activities, some organisations develop quite detailed pen portraits of their potential customers. A few years’ […]Read the full post