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Don’t forget the fundamentals

At a recent Hereford Business Referrals networking meeting we got talking about the 7 Ps of marketing. Often referred to as ‘the marketing mix’, they should be used as a fundamental part of your marketing strategy. For the uninitiated, the 7Ps refer to: Product Price Place Promotion Physical Evidence Process People Initially the marketing mix […]

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Don’t judge a book by its cover!

I attended the #LoveDigital conference in Hereford last week, which was a fantastic free event for local businesses, hosted by the Marches Growth Hub. One comment got me thinking though, and has now become this blog – Don’t judge a book by its cover! The comment in question came from an older member of the […]

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Your personal brand. Who are you?

What is a personal brand and how important is it? In last week’s blog I looked at developing a profile of your ‘ideal’ customer as a basis for targeting your marketing activities. It is almost certain, however, that none of us provide a product or service that is genuinely unique. So, how do you beat […]

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Targeting Jenny and Jason

Understanding your target audience(s) is a fundamental part of any marketing strategy and plan. Without a target audience in mind, you will not sensibly be able to decide how, where and when to reach them. In order to target their activities, some organisations develop quite detailed pen portraits of their potential customers. A few years’ […]

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