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How to write a blog

Blogs are one way of engaging with your target audience. They are also a great way to improve your search engine performance. I’ve been writing blogs for many years now, and thought I’d share with you what I’ve learnt along the way. Connect with your target audience First and foremost, think about connecting with your […]

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Life lessons for business

Most of us like to keep our working lives separate from our home lives. A good work life balance is important and so we try not to overstretch ourselves. However, it isn’t always possible to keep the two arenas separate. In fact, sometimes it’s really useful to transfer lessons learned in life to business. At […]

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How to measure the success of your marketing campaigns

One of the biggest challenges faced by marketers is evidencing the outcomes of what we do. In today’s digital world, this is a lot easier than in the past thanks to measurables such as number of click throughs, leads generated and purchases made. You can also trace engagement levels on your social media platforms. Make […]

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There’s no failure – only feedback

A few years ago, I took part in a short course on Neuro-linguistic Programming (or NLP). NLP is nothing to do with computers. It is about how to understand our thinking, feeling, language and behaviour and their impact on what we do. One of the central tenets of NLP is: ‘There’s no failure – only […]

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What’s in a colour?

One of the first decisions I made when I set up my business was the colours I would choose to represent my brand. Although this may seem trivial, I was very conscious that there is a lot of psychology around what’s in a colour. Colour is the first thing people notice It’s important that we […]

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