To charge or not to charge? That is the question.

A positive outcome from my marketing activities is to be asked to meet with a prospective client. It’s always good to have a face-to-face meeting rather than email or telephone contact. It’s so important for me to develop a good rapport with my clients. And, of course, vice-versa. I’m usually asked after these meetings to […]

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Substance is just as important as style

The other day, I bought a coffee and piece of cake from a local cafe. The assistant carefully placed a serviette on the plate and then topped it with the cake and fork. What is the point of this? The serviette became greasy and crumb-laden which is obviously not what you want when wiping your […]

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