Blog

Freelancers need juggling skills!

Of the many skills I thought I would need when I set up my freelance business 12 months’ ago, juggling wasn’t one of them. But at any one time, I have so many ‘balls’ in the air, without these skills my freelance world would come tumbling down. Of course, I don’t mean juggling balls in […]

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To charge or not to charge? That is the question.

A positive outcome from my marketing activities is to be asked to meet with a prospective client. It’s always good to have a face-to-face meeting rather than email or telephone contact. It’s so important for me to develop a good rapport with my clients. And, of course, vice-versa. I’m usually asked after these meetings to […]

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Substance is just as important as style

The other day, I bought a coffee and piece of cake from a local cafe. The assistant carefully placed a serviette on the plate and then topped it with the cake and fork. What is the point of this? The serviette became greasy and crumb-laden which is obviously not what you want when wiping your […]

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How to justify what you do to the FD

For many marketing professionals there is often a tension between them and the Financial Director of their organisation. ‘What’s the benefit of this to the business,’ the FD may ask or ‘Show me the impact of this marketing initiative on the bottom line’. Experts suggest that around 5-10% of gross revenue should be spent on […]

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Should I stay, or should I go?

Earlier in my career, I worked for The Leadership Trust in Ross-on-Wye. The company specialises in leadership development programmes for senior managers. It was a great place to work and I learned so much over the more than 10 years I was there. One of the key concepts the Trust taught was multi-directional leadership. Through […]

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New term, new year

Today marks the start of a new academic year in England and Wales. For those of us with kids, it’s a time to breathe a sigh of relief that we’ve managed to navigate six weeks of juggling and can now return to a recognisable routine. I always find the start of a new academic year […]

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Ticking all the boxes

This blog questions the common processes used in recruitment and tender selection. It asks whether there’s a better way to assess candidates.

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Measuring your PR successes

In previous blogs, I’ve provided some tips on how to write press releases and get your news stories published. I’ve also written about other tools and techniques you can use to gain media coverage for your business. Assuming that you have been successful in gaining coverage, how would you try and measure or quantify your […]

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Keeping motivated

Sometimes it’s hard to keep motivated when things aren’t going to plan. For the self-employed, it can be particularly difficult. That’s because any knock backs are felt more personally than when you work for a company. If you’re part of a corporate team applying for a contract, it’s easier to cope (or blame others) for […]

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Should you just say no?

Starting a new business is difficult. It takes time and energy to establish connections and turn them into paying customers. If, like me, you’ve taken a leap of faith into the uncertain world of self-employment, it’s an anxious time. You’ll want to start generating an income as soon as possible, not least because you have […]

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